Time Magazine wrote a piece on New gTLDs this past weekend and boldly stated "later this month [ICANN] will begin the process of accepting applications for new domains."
I suppose this statement isn't entirely incorrect. After all, I guess one could argue that everything up to this point, for the past three years, has been part of the process of accepting applications; the "accepting" part just hasn't started yet.
.SiTE and many other New gTLD applicants are anxiously awaiting the ICANN Board to finalize the rule book for applicants as well as commit to concrete timelines so the likes of, .Music, .SiTE, .Green., .Eco, and others can help usher in a new era of the Internet.